See More Do More: Essilor 2021 SMDM campaign
Essilor are a world leader in optical lens technology and focus on designing lenses to suit the everyday needs and lifestyles of their customers. The See More Do More campaign aims to create consumer awareness for the latest developments within the Crizal, Eyezen and Varilux product ranges. Freckle was tasked with producing a campaign for the Australian and New Zealand markets within strict global guidelines.
Our Approach
With a high volume of pieces required in a short time frame, we worked closely with the Essilor marketing team to ensure a smooth and seamless process. The design team worked to a clear schedule of materials and our internal proofing processes maintained accuracy and adherence to the Essilor brand guidelines. A focus of the project was to adapt the global design direction to a tone of voice suitable for the local market and intended marketing channels.
Campaign Elements
Project Management
Content Strategy and Planning
Art Direction
Print and Digital Artwork
The Result
Working with out of home marketing agencies such as oOh!, JCDecaux and QMS Media, the 2021 See More Do More campaign was rolled out across billboards, mass transit, social media and online advertising. The campaign will reach thousands of consumers increasing their understanding of vision care, bolstering brand awareness, and encouraging more visits to independent optometrists.